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Da oggi Baveno offre una nuova prospettiva di viaggio alla scoperta del territorio: Itinere Baveno, un itinerario da seguire passo dopo passo tra lago, centro storico e montagne che non mancherà di sorprendere il turista più esigente.
La città viene popolata da pannelli gialli interattivi che guideranno i visitatori armati di smartphone in un originale percorso turistico alla scoperta delle meraviglie locali. Ogni pannello espone in primo piano un codice: il QR Code, abbreviazione dell’Inglese Quick Response (risposta rapida), convenzionalmente utilizzato per collegare il mondo reale a quello virtuale. Il QR Code permette di assegnare all’oggetto una vera e propria carta d’identità digitale contenente informazioni, approfondimenti e immagini che vengono visualizzate in tempo reale sul telefono cellulare.
A Baveno i pannelli sono stati posizionati nelle tre aree a maggior valenza turistica e culturale per un totale di venti collegamenti destinati a crescere di numero e coinvolgere altri luoghi di interesse per la città.
Anche il negoziante, il ristoratore, l’albergatore possono essere coinvolti nel giro turistico attivando il banner della pubblicità mobile o la propria vetrina virtuale.
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